Mission economy book5/29/2023 ![]() Sure enough, she makes clear that “moonshots must be understood not as siloed big endeavours, perhaps the pet project of a minister, but rather as bold societal goals which can be achieved by collaboration on a large scale between public and private entities.” In short, it’s about setting ambitious goals that will make a difference to people’s lives, and collaborating across sectors to make it happen. Still, it’s Mariana Mazzucato and she’s better than that. Mazzucato’s book doesn’t help matters with a front cover that literally depicts money being thrown, in the form of a paper plane. Dominic Cummings was a big fan of the moonshot, and talked the government into a string of ‘high risk, high reward’ projects that have mainly meant throwing millions of pounds at private consultants. ![]() ![]() For me, the word implies pet projects for national pride or politician’s egos, or perhaps the egos of their megalomaniacal advisors. ![]()
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